Need
A real operational, reporting or customer problem appears.
Finance Professional · Founder · Business Systems Builder
I understand the numbers.
I build what the business needs.
I combine finance, operational experience and hands-on development to create practical systems, websites and digital products built around real business problems.
Since 2007Finance & accounting experience
4 featuredDigital systems & product builds
Business-firstTechnology built around real needs
Current focus
Finance + practical digital products
Melons Web DevelopmentPSAHubTBAMelons Booksmelons.me
The story behind the work
Finance taught me how businesses work. Development gave me the tools to improve how they work.
I am a finance and accounting professional whose development journey grew from real business needs — not from chasing technology for its own sake.
Years of working with financial reporting, reconciliation, controls, operations and day-to-day processes kept exposing the same question: can this be made clearer, faster and more useful?
That question pushed me deeper into Excel, automation, WordPress, web development, databases and application building. What started as solving my own workflow problems became a growing portfolio of practical systems that can solve similar problems for other businesses.
“I don’t start with code. I start with the business problem.”
How I build
Need → Understand → Build → Improve
The same pattern connects my finance work, internal tools, websites and larger software projects.
Understand
I map the workflow, the people involved, the data and the actual decision points.
Build
I create the website, automation, reporting layer or application needed to solve it.
Improve
I test it in real use, refine the experience and keep extending what proves valuable.
What I do
More than one discipline. One connected way of thinking.
I combine financial knowledge, operational thinking and hands-on development to create solutions grounded in how the business actually runs.
Finance & Accounting
Financial reporting, reconciliations, controls, budgeting, receivables, payables and management information.
- Reporting & analysis
- Accounting controls
- Excel & Power Query
Business Systems
Turning real processes into structured workflows, forms, dashboards, databases and connected operational tools.
- Workflow design
- Operational dashboards
- Process automation
Web Development
Building business websites and self-hosted applications where the website becomes part of the operating system, not just a brochure.
- WordPress & PHP
- Front-end experiences
- Hosting & integrations
Product Building
Growing useful internal solutions into repeatable products that can serve a broader set of businesses and users.
- Product thinking
- Iterative improvement
- Business-first UX
Selected work
Built because the problem was real.
These projects show how finance, travel operations, customer workflows and web development became one connected body of work.
01
Active buildOngoing
PSAHub
A business operations and finance platform shaped by real airline GSA workflows.
FinanceOperationsReportingAutomation
02
Product buildOngoing
TBA — Travel Business App
A travel business platform connecting inquiry, quotation, booking, suppliers, operations and accounting.
TravelCRMQuotationOperationsAccounting
03
Product buildOngoing
Melons Books
A self-hosted accounting and business management system built from an accountant’s point of view.
AccountingProjectsInvoicingClient PortalCosting
04
Founder projectOngoing
Melons Web Development
Websites, integrations and digital products where the website becomes part of the business workflow.
Web DevelopmentWordPressBrandingIntegrationProduct Design
Professional journey
The accounting career is the foundation — not the limit.
My work developed in layers. Finance created the discipline and business understanding. Technology became a way to remove friction and build better processes.
Open my CV2007 → Present
Finance & Accounting · Maltrans Group / flynas Airline
Financial reporting, bank reconciliation, balance-sheet analysis, budgeting, audit coordination, receivables/payables, vouchers, project accounts and management reporting.
Ongoing
Business Systems & Automation
Expanded from spreadsheets and reporting into database-backed workflows, internal systems, dashboards, automation and operational tools built around real working requirements.
Ongoing
Web Development & Digital Products
Created and evolved PSAHub, TBA, Melons Books, Melons Web Development and related self-hosted applications and websites.
2007
Bachelor’s Degree · Accounting
Al-Zaytoonah University, Amman, Jordan.
I like technology most when it becomes useful.
01
Business before features. A system should make the work better, not simply look more technical.
02
Build from real workflows. The best requirements often come from doing the work and seeing where it breaks.
03
Keep improving. Useful products are rarely finished in one attempt; they get better through real use.
Get in touch
Have a business problem that could use a better system?
Whether the conversation starts with finance, operations, a website or an internal workflow, I’m always interested in practical ideas that make the work better.